IFA 2015: THOMSON reaffirms its values by announcing its new brand signature

Berlin, 4 September 2015 – After announcing a major communications plan in France for the end of the year, Thomson is using its participation in IFA 2015 to announce its new brand signature:


thomson friendly technology


‘friendly technology’ is a way of presenting a more human face. It is proof that we can perceive innovation as an emotion. We can rely on friendly technology; we can trust it.

For over 120 years, thanks to the reliability and quality of its products, generations of families have trusted the Thomson brand. With this new brand signature, Thomson is reaffirming the values that have made it  successful: Trust, Sharing, Innovation, Simplicity, Sophistication.

In this way, through a broader range of technology products to support each one of us in our daily lives at home and beyond (Television, Audio-­‐Video, Telephony, Computers, Connected Products, Home, Appliances, Health and Welfare), the brand provides  the  largest  number  of  us  with  reliable  products  and  useful innovations in order to draw maximum benefit from the joys of technology.

Check out all Thomson’s innovations and products on our partners’ stands in the various exhibition halls:
plan

 

About THOMSON:
With a rich heritage stretching back over 120 years, the Thomson brand has taken part in the greatest technological revolutions and has always set out to make innovation accessible to all. Today, the Thomson brand is there to help us all in our daily lives at home and beyond, through one of the widest ranges of products and useful, innovative, reliable and stylish solutions: TV / Audio-­‐Video / Telephony / Computers / Connected products / Home / Appliances / Health and Welfare.
Thomson is a trademark of TECHNICOLOR S.A. used under licence.
More information at http://www.thomsonconsumer.com/

About THOMSON:

With a rich heritage stretching back over 120 years, the Thomson brand has taken part in the greatest technological revolutions and has always set out to make innovation accessible to all. Today, the Thomson brand is there to help us all in our daily lives at home and beyond, through one of the widest ranges of products and useful, innovative, reliable and stylish solutions: TV / Audio-­‐Video / Telephony / Computers / Connected products / Home / Appliances / Health and Welfare.

Thomson is a trademark of TECHNICOLOR S.A. used under licence.

More information at http://www.thomsonconsumer.com/

 

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